The Great Sphinx and the Statue of Liberty, in particular, are sure to be a hit with creators. These newly-added locations open up a whole new world of possibilities for creators, who can now begin creating interactive AR experiences for some of humanities greatest architectural accomplishments. Try out the LOLA Lens by Adel, only on Snapchat, as well as thousands of other popular Lenses and viral Filters. So far, creators have used Landmarkers to cover NYC’s Flatiron Building in an enormous pepperoni pizza, turn LA’s Chinese Theater into a junk food paradise, and bring Paris’ Eiffel Tower to life as a wiggling cartoon character who vomits rainbows. With Lens Studios 2.1, users can now create AR Lenses for the Arc de Triomphe (Paris, France), Astronomical Clock (Prague, Czech Republic), Brandenburg Gate (Berlin, Germany), El Castillo (Chichen Itza, Mexico), Galata Tower (Istanbul, Turkey), Gateway of India (Mumbai, India), Leaning Tower of Pisa (Pisa, Italy), Natural History Museum (London, UK), Neues Rathaus (Munich, Germany), Qasr Al-Farid (Mada’in Saleh, Saudi Arabia), Great Sphinx of Giza (Giza, Egypt), Statue of Liberty (New York City, USA), Taj Mahal (Agra, India), and Tower Bridge (London, UK). "If you unleash people and you let the masses participate in the creation of something that’s new, you’ll start to find new and unique things that maybe you didn’t realize you should or could do.The Arc de Triomphe / Image Credit: Snap Inc. Snap introduces Ray Tracing tech for Lens Studio,San Francisco: Snap, the parent company of Snapchat, has announced that 'Ray Tracing' technology is now available in its Lens Studio to developers around. The technical capability enhances the realism of AR by reflecting light on digital objects especially. Snap AR Build AR experiences in Lens Studio, our Editor designed to help you develop, test and distribute AR lenses to the global Snapchat community or directly to your own mobile app. "When you open it up to the masses, you have the ability for more ideas to generate so that it’s not in a 'walled garden,'" said Jeff Malmad, managing director of Mindshare North America’s Life+. LensesMore than 3 million Lenses have been created with Lens Studio, available across Snapchat, Snap Camera, Spectacles, and Camera Kit.4. Latest product Snap is rolling out to developers via its Lens Studio is Ray Tracing. Snap AR, Creative Kit, Login Kit and Bitmoji for Developers help you build bold, creative, and immersive experiences everywhere. AR is one of the areas that many brands and social networks are focusing on today. Snapchat expects 1 trillion photos to be taken this year and if you do the math that works out to over 31,000 photos taken per second.įacebook launched its own AR platform this week and Lens Studio comes right on the heels of that launch. While talking up the Lens Studio, Snapchat also gave up some details on the number of photos that it believes will be taken with Snapchat this year, and that number is insane. Snap also points out that 70 million people per day use a lens, which is about a third of all Snapchat users. Snapchat says that over 3,000 lenses have been created in the last year including graphics for sponsors like Warner Bros., Bud Light, and BMW. ![]() With the website, user can create, publish, and share AR characters. Lens Studio is a website that designers can login to that is tied to the Snapchat ad platform.
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